Did you know that Google combs through your personal emails for key words so the Silicon Valley search giant can better target online advertising?
According to a recent survey, 70 percent of Americans don’t.
The same survey, commissioned by rival Microsoft as part of a major offensive against Google’s Gmail service, found 88 percent of people disapprove of the practice.
“An automated algorithm — similar to that used for features like Priority Inbox or spam filtering — determines which ads are shown.”
Google insists the automated email snooping is crucial to its business model.
“Advertising keeps Google and many of the websites and services Google offers free of charge,” Gaither said. “We work hard to make sure that ads are safe, unobtrusive and relevant.”
Microsoft recently ratcheted up its attacks on Google.
Microsoft says its “Scroogled” campaign, including a new Valentine’s Day video, simply lets Gmail users know Google trolls through their email to sell ads
Google’s Gmail service overtook Microsoft’s Hotmail last year as the largest email provider in the world.
Microsoft, which is promoting Outlook as its email service of the future, is in a pitched battle against rival Google for email dominance.
For more : www.scroogled.com
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